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Strategic Digital Transformation Expert

Your digital ambitions,
our proven expertise

15 years helping SMEs optimize their digital presence with international-grade methodologies

Agence web Ă  Caen
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15 years of experience in web design

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Tailored solutions meeting your needs

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Our sites are designed to be fast and practical

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We work with reliable hosting providers

About us

Your online success through proven solutions

Online success doesn't happen by chance: without preparation and an action plan, launching a website serves no purpose.

Creating a website that generates traffic isn't that complicated when you have a solid framework and a dream to pursue: with the right methods, the right tools, rigorous analysis, and an action plan, anything is possible. Success on the web is just a matter of motivation and time!

Charles Annoni - Project Manager

Charles Annoni

Our digital communication services in Caen

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High-quality service for everyone


We are dependent on our clients and our priority is to provide you with the services you deserve.

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Flexible working hours, 7 days a week


We can work 24/7 if your production conditions require it.

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A professional web agency


Our experience allows us to advise you and guide you towards the best solutions.

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Custom creations that reflect your image


We work on a custom basis to offer you a site adapted to your niche and your company.

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The best technologies on the market


We constantly monitor to use only adapted, robust, and reliable technologies.

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Your interest before anything else


Our priority is to help you develop: we will never sell you something useless.

Our services

Our services in website creation, web marketing, and web design

Website Website
E-commerce E-commerce
SEO / SEA / SEM SEO / SEA / SEM
Visual Identity Visual Identity
Troubleshooting Troubleshooting
Web Marketing Web Marketing

Website Creation

Website creation is a matter of collaboration and expertise. We take the time to understand your goals, your brand, and your customers to design a unique and effective web solution.

Combining intuitive design, custom features, and SEO optimization, we build high-performance websites designed to convert visitors into customers.

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Website Creation

E-commerce Solution

Launch your online store with a complete e-commerce solution. We implement secure payment systems, optimized product catalogs, and intuitive navigation to enhance the shopping experience.

From inventory management to order tracking, our e-commerce sites are built to scale with your business and convert visitors into loyal customers.

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E-commerce Solution

SEO / SEA / SEM

Improve your online visibility with our comprehensive search engine strategies. Our SEO techniques optimize your site's structure and content to rank higher in organic search results.

With our SEA and SEM campaigns, we target qualified leads through strategic ad placements and keyword bidding, maximizing your return on investment.

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SEO / SEA / SEM

Visual Identity

Your visual identity is the cornerstone of your brand recognition. We create cohesive visual systems that communicate your values and stand out in your market.

From logo design to brand guidelines, color schemes to typography, we build visual identities that make a lasting impression and foster brand loyalty.

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Visual Identity

Troubleshooting & Maintenance

Keep your website running at peak performance with our maintenance and troubleshooting services. We quickly identify and fix issues that affect your site's functionality or user experience.

With regular updates, security patches, and performance monitoring, we ensure your digital presence remains secure, up-to-date, and optimized for growth.

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Troubleshooting & Maintenance

Web Marketing

Reach your target audience with tailored web marketing strategies. We develop comprehensive digital marketing campaigns that align with your business objectives and drive measurable results.

From content marketing and social media management to email campaigns and performance analysis, we implement strategies that grow your audience and boost conversions.

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Web Marketing
GDM-Pixel is a digital accelerator committed to digital transformation excellence.
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100 + Satisfied clients
100 + Websites created
1000 + Students trained
Our Expertise

What we do for our clients, and how we do it

Showcase & Corporate Sites

Website Creation in Caen

A website is much more than an online showcase: it's your first salesperson, available 24/7. At GDM-Pixel, every website creation begins with an in-depth study of your market, your competitors and your goals.

We design custom-built websites, crafted to convert your visitors into customers. No generic templates, no compromises: every page is designed to match a specific search intent and guide the user towards action.

Our creation process includes:

  • Strategic audit: analysis of your positioning, keyword research and competitive benchmarking
  • UX/UI design: wireframes and prototypes validated before development
  • High-performance development: modern technologies (Astro, WordPress, custom-built) for optimal loading times
  • Native SEO optimization: semantic structure, Schema.org markup, internal linking

From local small businesses to international SMEs, we adapt our approach to the size and ambitions of each project. The result: a fast, well-ranked website that generates qualified traffic from day one.

Discover our creation services
Website creation in Caen - GDM-Pixel web agency
Online Stores

E-commerce Website Development

Selling online doesn't happen by chance. A high-performing e-commerce site relies on a solid technical architecture, a smooth purchasing journey and a proven conversion strategy. That's exactly what we implement for each of our clients.

We develop online stores on Prestashop, WooCommerce and Shopify, choosing the platform best suited to your catalogue, sales volume and logistics constraints.

Every e-commerce project we deliver includes:

  • An optimized purchasing journey: conversion funnel tested and refined to reduce cart abandonment
  • Advanced catalogue management: product variants, smart filters, cross-selling and up-selling
  • Secure payment methods: Stripe, PayPal, instalments, PCI-DSS compliance
  • E-commerce SEO: optimized categories, structured product pages, enriched data for Google Shopping

We don't just put your catalogue online: we build a sales machine designed to grow with your business. Statistical tracking, A/B testing and continuous optimization are part of our support.

Learn more about e-commerce
E-commerce website creation - Custom online store
Visibility & Organic Traffic

Natural SEO Referencing

Having a beautiful website is pointless if nobody can find it. Natural referencing (SEO) is the most cost-effective lever for generating qualified traffic over the long term, and it has been our speciality for over 15 years.

Our SEO approach is methodical and data-driven. We don't promise the moon: we analyse, we measure, we optimize, and we start again. Every action is backed by concrete data.

Our referencing services cover the full SEO spectrum:

  • Technical audit: crawlability, indexation, Core Web Vitals, site architecture
  • Content strategy: keyword research, semantic clusters, editorial calendar
  • On-page optimization: title tags, meta descriptions, Hn structuring, structured data
  • Netlinking: quality backlink acquisition, editorial partnerships, digital PR

We work on local SEO (Google Business Profile, NAP citations) as well as national or international SEO. Our goal: to rank your site on queries that generate revenue, not just traffic.

Discover our SEO services
Natural SEO referencing in Caen - GDM-Pixel Agency
Acquisition & Conversion

Web Marketing and Digital Strategy

Web marketing is the art of turning your online presence into concrete results: more leads, more sales, more brand awareness. At GDM-Pixel, we deploy comprehensive digital strategies, from SEA to social media through to email marketing.

Our strength is our holistic vision. We don't work in silos: each channel is designed as a link in a coherent conversion chain.

Our web marketing action levers:

  • SEA / Google Ads: Search, Shopping and Display campaigns with continuous ROAS optimization
  • Social Media Marketing: content strategy, community management, targeted advertising (Meta, LinkedIn)
  • Email marketing: automation sequences, newsletters, advanced segmentation
  • Analytics & reporting: customized dashboards, conversion tracking, multi-channel attribution

Every euro invested must be traceable and justifiable. That's why we implement rigorous performance monitoring from the start of every campaign. You know exactly what you spend, and what it brings back.

Our web marketing solutions
Web marketing and digital strategy in Caen
Brand Image

Web Design and Visual Identity

Your visual identity is the first message you send to your clients. In less than 3 seconds, a visitor forms an opinion about your company through your design, your colours and your typography. You'd better make that impression count.

Our team creates coherent and memorable visual identities, from logo to complete brand guidelines, including the web design of your website.

What our web design service includes:

  • Art direction: visual universe research, moodboards, creative proposals
  • Logo creation: professional logotype with variations (monochrome, favicon, social media)
  • Brand guidelines: colour palette, typography, usage rules, document templates
  • UI/UX design: intuitive user interfaces, responsive design, micro-interactions

Good design doesn't just look beautiful: it guides the user, reinforces trust and increases conversion rates. This is the philosophy that drives us on every project, whether it's a complete redesign or a creation from scratch.

Explore our creations
Web design and visual identity - Graphic design in Caen
Innovation & Automation

AI Development and Integration

Artificial intelligence is no longer a technology of the future: it's an immediate competitive advantage for companies that know how to use it. At GDM-Pixel, we develop concrete and operational AI solutions, tailored to the real needs of SMEs.

Our approach is pragmatic: no gimmicks, no buzzwords. We identify the processes that benefit most from automation and deploy measurable and profitable solutions.

Our artificial intelligence services:

  • Chatbots and virtual assistants: conversational agents trained on your data, available 24/7 to qualify your leads
  • Content automation: AI-assisted generation, multilingual translation, dynamic personalization
  • Predictive analytics: leveraging your data to anticipate trends and optimize your decisions
  • AI API integration: connecting language models (LLMs) to your existing business tools (CRM, ERP, support)

We also train your teams to use these tools to ensure lasting and autonomous adoption. AI is a productivity multiplier, provided it's deployed properly: that's exactly our role.

Discover our AI services
AI development and integration for businesses in Caen

Want to know more about our processes?

Get in touch with us, and we'll explain everything!

User testimonials

They work with us and trust us

Sylvain Vandewalle

Charles is the best e-commerce specialist in the Caen region. At prices that defy all competition.

Sylvain Vandewalle Sinay
Jérome de la Casinière

I highly recommend this agency! All the work done for us was completed quickly and with great professionalism.

Jérome de la Casinière La Casinière
Marie-France

For a year we have entrusted our site and all the follow-up to this agency. Serious, methodical work, our results are constantly improving.

Marie-France Gras AC Communication
Marie Mure Ravaud

Excellent SEO trainer, combining expertise with pedagogical skills.

Marie Mure Ravaud Snap Inc
Charles Dévé

Charles Annoni is available and has remarkable energy. I recommend him to those who want to improve their visibility on the Internet.

Charles Dévé Crédit Mutuel
logo Aden Formation logo les Clapiottes logo My Digital School logo Atout chat et chien logo Open Mind Innovation logo SEO Camp logo Anahata Yoga logo La Casinière logo Eurodis Viande
A question? A doubt? Call us at 09.77.21.66.80

You can also request an online consultation, via video conference

Contact us
GDM Pixel customer service
GDM Pixel client
Latest creations

Some of our latest website creations

Anahata Yoga
Atout Chat Chien
Become Devenir
Cabourg Par Amour
Cime Avocats
Evazio
Fun Formation
Hotel Le Havre
FAQ

Answers to frequently asked questions

A: It all depends on your project! The cost of creating a website can range from a few hundred to several thousand euros. It depends on various factors such as the number of pages, the desired functionalities, the technologies used, and the work time required to successfully complete your project.

Indeed, the more complex your site and the more advanced functionalities it has, the higher the cost will be. Likewise, if you want to integrate cutting-edge technologies or if you have specific requirements, this can also impact the final price.

Feel free to contact us to request a personalized quote based on your specific needs. Our experts will be happy to discuss your project with you and provide you with an accurate estimate of the cost. We are here to assist you and help you bring your vision to life while respecting your budget constraints.

A: Our main concern is not to sell you a simple service, but rather to guide you towards the optimal solution to solve your specific problem. Before starting any project, we implement an in-depth consulting and audit approach to determine the best digital strategy to adopt, taking into account your industry and the current state of the market.

It's important to note that this same rigorous approach also applies to the choice of technologies to use. We always give absolute priority to the best value for money, to ensure that you benefit from a technological solution that is efficient and adapted to your specific needs. In short, our commitment is to offer you high-level expertise and a tailored approach that will allow you to achieve your goals effectively and successfully.

A: We primarily work with small and medium-sized enterprises (SMEs) located in France and Europe, but also with companies abroad, particularly in Switzerland, Israel, England, and the United States.

Our solutions cater to a wide range of companies, from small businesses to larger structures looking to outsource part of their activities. We understand that each company has unique needs, which is why we collaborate with several web agencies when they face work overload or when they need a specific skill that is not available in-house.

By working closely with our partners, we ensure to provide customized solutions that meet the specific needs of each company. Thanks to our extensive network and in-depth knowledge of the market, we are able to offer quality services and guarantee customer satisfaction, regardless of their size or geographical location.

A: Website creation is always a remote process. To create a site, it is necessary to create multimedia files on a desktop computer and then upload them to another computer, regardless of whether it is only 500 meters away or on the other side of the planet.

Thanks to the latest technological advances in remote work, we are able to collaborate with companies located all over the globe.

We use tools such as VOIP, screen sharing, and video conferencing to facilitate communication and collaboration with our international partners. These technologies allow us to work efficiently and smoothly, regardless of the distance between us and our clients. Whether you are in Paris, New York, or Tokyo, we are ready to work with you to create an exceptional website.

A: We pride ourselves on adopting Open-Source content management systems, which give our clients the flexibility to edit their pages, change images, and adjust the layout easily. These platforms allow for advanced customization, giving you the ability to make slight modifications or integrate advanced features with ease.

Our solutions, based on these Open-Source technologies, are designed to evolve with your needs. You have the opportunity to enrich your website with your own content, such as news articles, so that it best reflects your image and your objectives.

However, it is crucial to emphasize that effective website management requires professional know-how. Although we encourage our clients' autonomy, we recommend not undertaking overly complex modifications that could affect the integrity of the site. Our digital agency is there to ensure the maintenance and sustainability of your web solution, thus guaranteeing its continuous good functioning.

The Open-Source platforms we use are equipped with a vast selection of plugins and extensions, allowing to expand the functionalities of your website at will. Whether it's adding a contact form, a booking system, or even an online store, everything is accessible and easy to implement.

However, it's important to keep in mind that an optimized website is a high-precision mechanism, requiring experience and expertise: thus, we limit access to certain too technical elements of the management interface to prevent any unfortunate errors.

A:

Yes! Our solutions come with sophisticated traffic tracking tools that give you a detailed overview of the activity on your website. Additionally, all the necessary data to track the evolution of your turnover and your customers' contacts are available.

We understand that each company has specific objectives, which is why we also offer you the possibility to customize your statistical tracking interface according to your needs. You can define your own key performance indicators (KPIs) and track the metrics that are most important to you. You can also define targeted stakeholders, so that each member of your team can access the data that is relevant to them.

To facilitate the management of your activity reports, our solutions allow you to automate the publication of certain reports. You can choose the frequency at which you want to receive these reports and send them directly to your colleagues or clients. This allows you to save time and stay regularly informed about the evolution of your online activity.

Our solutions therefore not only offer advanced traffic tracking tools, but also the possibility to customize your statistical tracking interface and automate the publication of activity reports. Thanks to these features, you can accurately track the evolution of your turnover and your customers' contacts, while optimizing your time and simplifying the management of your data.

A: It all depends on the package you choose: you can indeed be 100% in control of your site and its IT environment, having full control over every aspect, from design to maintenance. This allows you to have complete flexibility and customize your site according to your specific needs.

However, if you prefer to offload certain technical tasks and dedicate your time to other aspects of your business, you can choose a hosting package where you have nothing to manage. In this case, experts will take care of regularly backing up your site and ensuring its maintenance, so that you can have peace of mind.

Regardless of the package you choose, it's important to find a balance between autonomy and support, to ensure the proper functioning of your website and meet the needs of your business.

A: When setting up your professional mailbox, a qualified and experienced technician will contact you to assist you in installing a remote messaging software on your Smartphone or desktop computer. They can guide you step by step through the installation process to offer you a smooth and hassle-free experience.

Whether you use a latest-generation Smartphone or a desktop computer, this remote messaging software will allow you to stay connected to your professional mailbox wherever you are and at any time. You can thus consult and manage your emails with ease, whether you're on the move or sitting at your desk.

In addition, the technician will be available to answer all your questions and solve potential technical problems. Thanks to this personalized assistance, you can fully enjoy the advanced features of your professional mailbox and optimize your productivity on a daily basis.

Do not hesitate to contact our technical support service to benefit from professional and reliable support during the installation of your remote messaging software.

A: Yes, it's important to consider that redesigning a website is a complex task that requires a meticulous approach. Embarking on this process without taking the necessary precautions can lead to a decrease in traffic, or even its complete disappearance.

Therefore, it is essential to anticipate a more substantial budget for a site redesign, as it is necessary to ensure the technical transition between the old and new versions of the site.

This junction phase can be delicate, as it is necessary to ensure that all the functionalities of the old site are preserved and seamlessly integrated into the new version.

In addition, it is also important to take into account potential changes in the structure and content of the site, to guarantee an optimal user experience. A site redesign may also require adjustments at the level of natural referencing, to ensure that the new site is well indexed by search engines and continues to generate organic traffic. It is therefore essential to entrust this task to qualified professionals who will know how to guarantee the success of your project.

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