Google, ads, social media, email: we bring in the right visitors. Then we tune your website so they find their way to you, with no detours.
Illustration. Same visitors in both cases: only the website changes.
Digital marketing is everything that brings them together online. There are five steps. At each one, Hugo can lose Claire.
In one sentence: digital marketing means bringing in the right visitors, making them want to act, then bringing them back.
Follow Claire, step by stepClaire and Hugo are illustrative characters.
She types “electrician Caen”. Your ad talks about you, not her. The one next to it promises a repair today. She clicks on that one.
Ads, a Google Business Profile and pages that answer her search, in her words.
The page takes ages to load, then a pop-up asks for her email. She hits the back button.
A fast page built for her search: she lands on the repair page, not the home page.
A wall of text. No reviews, no photos, no face, no idea of the price. Nothing makes her want to trust you.
Proof in the right place: reviews, past jobs, the tradesperson's face, clear prices. What she'd ask for in a shop.
Twelve fields to fill in, including her budget, and a code to copy. She puts it off until tomorrow. Tomorrow never comes.
Calling in one tap, two fields to get a call back. And we test: your visitors pick the best version.
She wasn't ready. Nobody follows up: a month later, she's forgotten your name.
We keep in touch: follow-up emails, a newsletter, reminder ads. She comes back when she's ready. To you.
The leaky websiteThe tuned website
Claire, 9 PM, on her couchHer breaker panel just gave out.Quality and know-how… sure, but when can you come?
Repairs today: that's exactly what I need.
It's loading… and now it wants my email?
I land right on what I was looking for.
Is this legit? I can't see anything concrete.
Reviews, photos, his face: that's reassuring.
Twelve fields? I'll do it tomorrow.
A “Call” button: OK, I'm calling.
What was that electrician's name again?
Oh right, my quote. I'll approve it.
The result: she calls. And she comes back.
A visitor isn't a number. At the end of the path, it's a phone ringing, a quote request coming in, a customer walking through the door.
Illustrative scenes.
Put yourself in Hugo's shoes. You start with 1,000 visitors and 10 customers a month, with 84 tokens for the year. Buy visitors, or fix your website? Spend them, and compare with two other plans.
You have 84 tokens for the year. It's up to you to place them to get the most customers.
Same budget of 84 tokens for all three.
An example to help you understand, not a promise. With you, we measure your real numbers from the very first month.
Some agencies drive people to a website they don't touch. Others build beautiful websites nobody visits. We do both: the path, and what people find at the end of it.
Web design that serves sales: a clear message, proof, an easy way to get in touch.
The channels where your customers are, not all of them. Every dollar tracked down to the inquiry.
No back-and-forth between providers. Plain words, and you keep control of your accounts.
Six skills, one team. We don't sell them as a kit: together we pick the ones that bring in your customers, and we take care of the rest. Choose a lever.
Before spending a single dollar, we know where we're going. Who your customers are, what they're looking for, what sets you apart, and which channels reach them.
Delivered: a written plan you keep.
Get found when people search for you, without paying for every click. The slowest lever to build, and the one that lasts the longest.
Visitors from the moment the campaign launches, and not just anyone: people looking for what you sell, where you work.
Your ad accounts stay in your name.
Fewer networks, better run. We pick the ones where your customers are, and give them a reason to follow you.
The channel you truly own: neither Google nor a social network can take it away from you. It brings back the people who weren't ready.
GDPR-compliant: consent and one-click unsubscribe.
The lever that connects all the others. Without it, you spend blindly. With it, you know what brings in your customers, and what costs without paying off.
Google Analytics, Search Console, Tag Manager.
Digital marketing isn't a one-off. It's a loop: each round pays off a little more than the last.
We set up tracking: every call, every form, every sale, and where it came from.
We read the numbers and your visitors' journey. We find where they leave, and why.
Two versions of a page, an ad or an email. Your visitors decide, not our taste.
We keep the winner, cut what doesn't pay off. And we go around again.
Every month, a report in plain English. What was done, what it achieved, what we change next. The good numbers and the bad ones.
Serious, methodical work, and our results keep growing.
They trust us
It's the most common case. Before paying for more traffic, we look for the leaks: a slow page, a vague message, a form that's too long, no proof. Fixing a leak benefits all your visitors, today's and tomorrow's.
It depends on your trade, your area and the competition. We start small, measure what every dollar brings in, and only increase what works. The ad budget is paid directly to Google or Meta: you keep control of your accounts.
No. One or two networks run well, where your customers are, beat five abandoned accounts. LinkedIn for a business clientele, Instagram or Facebook for the general public: we choose together.
Every contact request, every call and every sale is tracked, and we know which channel it came from. You get a clear report every month: what was done, what it achieved, what we change next.
We commit to the method, the work done every month and complete transparency on the numbers. Nobody can honestly promise a number of customers: on the other hand, we'll always tell you what works, and what doesn't.
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Tonight, someone is searching for what you sell. Let's look together at the path they take, and the step where you lose them.
Charles Annoni, web project manager
