About GDM-Pixel

18 years in web. 4 continents. One obsession: your results.

GDM-Pixel is the agency founded by Charles Annoni in 2013 in Caen, France. Not an agency that does volume — an agency that delivers results. Behind every website, every SEO strategy, every AI integration, there are 18 years of hands-on experience, clients supported, and problems solved.

Founder & Director

Charles Annoni — hands-on, not PowerPoint

Active in the web industry since 2008, Charles isn't a consultant who theorizes. He's a practitioner who codes, trains, and delivers.

His journey started in 2008, long before "digital" became a buzzword. Since then, he has supported businesses across 4 continents — France, Switzerland, United Kingdom, United States, Israel — in website creation, SEO, e-commerce and digital strategy.

In 2013, he founded GDM-Pixel in Caen with one conviction: SMEs deserve the same level of expertise as large corporations, without the matching budget. In parallel, he created Digital-Cookie, a training organization dedicated to digital professions.

Today, Charles is a lead trainer in 10 training centers across Normandy (from Bachelor to Master level), including My Digital School, Groupe FIM, AIFCC and IAE de Caen. He also serves as jury president in higher education and mentor at OpenClassrooms.

Institutional recognition: France Num Activator (government-selected), speaker at Startup Weekends (CCI) and conference presenter for WP Normandie at the Palais des Congres. Over 10,000 people follow his work on professional networks.

Charles Annoni, founder of GDM-Pixel, digital expert since 2008

Projects & achievements

What you build when you love what you do

Cokitec.fr — the founding project

First major e-commerce project: a 35,000-page PrestaShop site delivered turnkey. Today, Cokitec has over 100,000 product references online. Proof that a well-built site can scale over the long term.

Visit the site →

Nova-Mind — AI coaching for entrepreneurs

SaaS platform designed from scratch: MCP architecture (Model Context Protocol), persistent memory, n8n integration, GDPR-compliant security. Nova-Mind is an AI assistant that retains each user's context and automates repetitive tasks. Clients recover an average of 3 hours of work per day.

Discover Nova-Mind →

Aaia-WP — AI made accessible for SMEs

WordPress AI chatbot plugin powered by OpenAI, Google Gemini and Anthropic Claude. Pinecone vector database, LangChain framework, Discord and email notifications. Installed without technical skills, it answers customers 24/7 and qualifies leads automatically.

Discover Aaia-WP →

Digital-Cookie — training those who build the web

Training organization created by Charles to pass on 18 years of field experience. 40+ courses (WordPress, SEO, PrestaShop, web marketing, Adobe), OPCO-eligible. Over 1,000 professionals and students trained since inception.

Discover Digital-Cookie →

Areas of expertise

Everything you need to exist online — and stay there

Website creation

From showcase sites to complex e-commerce. Astro, React, WordPress, PrestaShop — we choose the tech that fits your need, not the one that's trendy.

SEO & search engine optimization

Technical audit, semantic cocoon, content strategy, link building. SEO that generates qualified traffic, not vanity metrics.

Web marketing & SEA

Google Ads, content strategy, analytics, email marketing. Every euro invested is tracked and optimized for ROI.

Visual identity

Logos, brand guidelines, print and web materials. 17+ design projects, full mastery of Adobe suite (Photoshop, Illustrator, InDesign, After Effects).

Artificial intelligence

AI chatbots (Aaia-WP), augmented coaching (Nova-Mind), workflow automation. Not theoretical R&D — production products serving real clients.

Training & mentoring

10 centers in Normandy, OpenClassrooms, Udemy. Jury president, trainer from Bachelor to Master level. Digital skills are meant to be shared.

Our approach

How we work — and why it works

No jargon, just results

We don't drown you in acronyms. We explain what we do, why we do it, and how much it returns. Every action is measured.

One contact, not a call center

At GDM-Pixel, your project is managed by Charles directly. No interns, no opaque subcontracting. You talk to the person doing the work.

Long term, not one-shot

A 35,000-page site that's now at 100,000 doesn't get built by cutting corners. We think scalability from day one.

Recognition & labels

Labels that can't be bought

France Num Activator

Selected by the French government initiative France Num to support the digital transition of small and medium businesses. This label is granted on application — it validates a level of expertise and pedagogy recognized by the State.

WP Normandie Speaker

Speaker at events organized by WP Normandie, the regional WordPress association. Conference at the Palais des Congres on web best practices and the WordPress ecosystem.

Startup Weekend Speaker

Speaker and mentor at Startup Weekends organized by CCI de la Manche and CCI Normandie. Supporting project leaders with the digital dimension of their launch.

GDM-Pixel is a digital accelerator committed to digital transformation excellence.

100 ⁺ Satisfied clients

100 ⁺ Websites created

1000 ⁺ Students trained