Facebook Icon X Twitter Icon LinkedIn Icon LinkedIn Icon

About GDM-Pixel

18 years in web. 4 continents.
One obsession: your results.

GDM-Pixel is the agency founded by Charles Annoni in 2010 in Caen. Not an agency that operates at scale — an agency that delivers results. Behind every website, every SEO strategy, every AI integration, there are 18 years of field experience, clients guided, and problems solved.

Charles Annoni - GDM-Pixel, expert digital depuis 2007
fa-hat-wizard 18 years of experience

In web, SEO and training since 2007

fa-graduation-cap +1,000 students trained

10 training centers in Normandy and Brittany

fa-rocket-launch 4 continents

Clients in France, Switzerland, UK, USA and Israel

fa-microchip Creator of AI products

Nova-Mind, Aaia-WP: AI solutions in production

Founder & Director

Charles Annoni — 18 years of web, code and results

Active in the web since 2007, Charles is not a consultant who theorizes. He is a practitioner who codes, trains, and delivers.

His career began in 2007, well before "digital" became a buzzword. Since then, he has guided businesses across 4 continents — France, Switzerland, UK, USA, Israel — in website creation, SEO, e-commerce and digital strategy.

In 2010, he founded GDM-Pixel in Caen with one conviction: SMEs deserve the same level of expertise as large corporations, without the budget that comes with it. In parallel, he created Digital-Cookie, a training organization dedicated to digital professions.

Today, Charles is a lead trainer in 10 training centers in Normandy (from Bac+2 to Bac+5), including My Digital School, Groupe FIM, AIFCC and IAE de Caen. He is also exam jury president in higher education and mentor at OpenClassrooms.

In terms of institutional recognition: France Num Activator (selected by the French government), speaker at CCI Startup Weekends and speaker for WP Normandie at the Palais des Congrès. More than 10,000 people follow his work on professional networks.

Charles Annoni, founder of GDM-Pixel, digital expert since 2007
His journey

18 years of experience, a passion unchanged

2007

Web Project Manager Training

Graduated as Web Project Manager from Groupe FIM in Saint-LĂ´. The beginning of a career entirely dedicated to web and digital.

Training Groupe FIM Saint-LĂ´
2010

GDM-Pixel Founded

Launch of GDM-Pixel, web agency in Caen. Mission: provide SMEs with the level of expertise usually reserved for large corporations, at adapted pricing.

Web agency Caen Business creation
2013

Trainer & Exam Jury

First steps in teaching at Groupe FIM in SEO and E-commerce. Appointed exam jury member in higher education — a role that has stayed with him ever since.

SEO E-commerce Higher education
2014

Multi-discipline Trainer

Trainer at Aden Formation in Caen. Charles teaches Illustrator, Photoshop, SEO and WordPress — the versatility that makes the difference on the ground.

Adobe WordPress SEO Caen
2017

Regional Expansion

Speaker at IAE de Caen in SEO and at Redureau Formation in Brittany. His reach extends beyond Normandy.

IAE Caen Brittany SEO
2019

Trainer at MMI Saint-LĂ´

Integration into the MMI (Multimedia and Internet Professions) department in Saint-LĂ´. Training in SEO and WordPress for future web professionals.

MMI SEO WordPress
2020

Trainer at Creative Caen

Teaching at Creative, a leading training center in Caen. Courses in SEO, WordPress, Photoshop and Illustrator for career changers and continuing education students.

Creative Continuing education Adobe
2021

Digital Cookie Founded

Launch of Digital Cookie, his B2B consulting and training company dedicated to web and digital professions. Over 40 OPCO-eligible training programs.

B2B Training Digital Cookie OPCO
2022

Lead Trainer — My Digital School

Lead trainer at My Digital School: SEO, WordPress, PrestaShop, CSS Frameworks. A trusted role to guide students from Bac+2 to Bac+5.

My Digital School Lead trainer Bac+5
2025

Launch of Nova-Mind

Creation of Nova-Mind, AI coaching SaaS platform for web agencies. MCP architecture, persistent memory, intelligent automation. His most ambitious project.

Nova-Mind AI SaaS MCP
Our daily tools

The technologies we master

Projects & accomplishments

Projects built to last

Nova-Mind - Plateforme IA coaching
Aaia-WP - Plugin WordPress IA
Les Clapiottes - Traiteur Ă  Caen
NBE Avocats - Cabinet parisien
Cime Avocats - Cabinet Ă  Rennes
Nova-Mind - Plateforme IA coaching
Aaia-WP - Plugin WordPress IA
Les Clapiottes - Traiteur Ă  Caen
NBE Avocats - Cabinet parisien
Cime Avocats - Cabinet Ă  Rennes

Nova-Mind — AI coaching for entrepreneurs

SaaS platform designed from A to Z: MCP (Model Context Protocol) architecture, persistent memory, n8n integration, GDPR security.

Nova-Mind is an AI assistant that remembers the context of each user and automates repetitive tasks. Clients recover on average 3 hours of work per day.

  • MCP Architecture
  • Persistent memory
  • n8n integration
  • GDPR security
  • Multi-model AI

Discover Nova-Mind →

Aaia-WP — AI accessible to SMEs

WordPress chatbot plugin powered by OpenAI, Google Gemini and Anthropic Claude. Pinecone vector database, LangChain framework.

Install without technical skills, it answers customers 24/7, automatically qualifies leads and sends Discord and email notifications in real time.

  • Multilingual AI chatbot
  • Level 1 support
  • Discord notifications
  • Lead qualification
  • No-code installation

Discover Aaia-WP →

Les Clapiottes

Les Clapiottes was the summer technical challenge: a website for a catering business in Caen. The shopping cart system had to allow orders only at the end of the week, with inventory management shared across multiple products.

A reservation system, order management, all connected with an interactive calendar. After a month of work, the site was live and making its first sales!

  • WordPress
  • Reservations
  • Social networks
  • Visual identity
  • Automation
  • Video

Complete development, coupled with a powerful content management system, allows this company to manage its sales completely independently.

NBE Avocats

A fully customized website for a prestigious Paris law firm. Built on WordPress CMS, with use of custom fields and custom post types.

The website allows the law firm's team to be autonomous in publishing content. Special attention was paid to load times and mobile compatibility.

  • WordPress
  • Online consultations
  • Social networks
  • Visual identity
  • Automation
  • Video

All our creations are customized and 100% adapted to your needs. We can also train you on how to use your website.

Cime Avocats

A beautiful achievement for a wonderful law firm in Rennes! Everything was customized, and the site was built around a content strategy with contributions from the firm's partners.

Without doing link building, the site was able to position itself quickly in search engines. The firm has since opened a second office in Paris.

  • WordPress
  • SEO
  • Social networks
  • Visual identity
  • Semantic Cocoon
  • Training

The Cime Avocats firm has equipped itself with modern and effective communication means to make itself known and develop its business.

Areas of expertise

Everything you need to exist online — and stay there

fa-browser

Website creation


From showcase sites to complex e-commerce. Astro, React, WordPress, PrestaShop — we choose the technology that fits your need, not the one that's trendy.

fa-magnifying-glass

SEO & search engine optimization


Technical audit, semantic cocoon, content strategy, link building. SEO that generates qualified traffic, not vanity metrics.

fa-bullhorn

Web marketing & SEA


Google Ads, content strategy, analytics, email marketing. Every dollar invested is tracked and optimized for ROI.

fa-palette

Visual identity


Logos, brand guidelines, print and web materials. 17+ design projects, complete mastery of the Adobe suite (Photoshop, Illustrator, InDesign, After Effects).

fa-microchip

Artificial intelligence


AI chatbots (Aaia-WP), augmented coaching (Nova-Mind), workflow automation. Not theoretical R&D — production products serving real customers.

fa-gears

Training & mentoring


10 centers in Normandy, OpenClassrooms, Udemy. Exam jury president, trainer from Bac+2 to Bac+5. Digital is also about passing knowledge on.

Our approach

How we work — and why it works

fa-chart-lineup

No jargon, real results

We don't overwhelm you with acronyms. We explain what we do, why we do it, and how much it brings in. Every action is measured.

fa-user-gear

One point of contact, not a call center

At GDM-Pixel, your project is managed by Charles directly. No interns, no opaque outsourcing. You talk to the person doing the work.

fa-heart

Long-term, not one-shot

A 35,000-page site that now does 100,000 pages isn't built by cutting corners. We think scalability from the start.

Recognition & labels

Labels that can't be bought

Logo France Num

France Num Activator

Selected by the France Num government initiative to support the digital transition of small and medium-sized enterprises. This label is awarded on application — it validates a level of expertise and teaching recognized by the government.

Logo WordPress

WP Normandie Speaker

Speaker at events organized by WP Normandie, the regional association dedicated to WordPress. Conference at the Palais des Congrès on web best practices and the WordPress ecosystem.

Logo Groupe FIM

Exam Jury President — Groupe FIM

Exam jury president in higher education at Groupe FIM since 2013. A trusted role that validates field expertise and ability to evaluate future web professionals.

Marie Mure Ravaud
"Excellent SEO trainer, combining expertise with pedagogical skills."

Marie Mure Ravaud

Communications Manager - Snap Inc.
Sylvain Vandewalle
"Charles is the best e-commerce specialist in the Caen region."

Sylvain Vandewalle

Growth Hacker - Sinay
Marie-France Gras
"Serious, methodical work, our results are constantly improving."

Marie-France Gras

Manager - AC Communication
Jérome de la Casinière
"I highly recommend this agency! All the work done for us was completed quickly and with great professionalism."

Jérome de la Casinière

Manager - La Casinière
Charles Dévé
"Charles Annoni is available and has remarkable energy. I recommend him to those who want to improve their visibility on the Internet."

Charles Dévé

CRC - Crédit Mutuel
GDM-Pixel is a digital accelerator committed to digital transformation excellence.
France Numérique logo
100 + Satisfied clients
100 + Websites created
1000 + Students trained
Frequently asked questions

Everything you want to know about GDM-Pixel

At GDM-Pixel, you work directly with Charles, the founder — not with a project manager who outsources. Result: faster decisions, unfiltered communication, and a single point of contact who masters every aspect of your project (technical, SEO, design, strategy).

Showcase sites, e-commerce, web applications, SEO strategy, visual identity, AI integration. We work on new builds from scratch as well as redesigns or optimization of existing sites. The criteria: that the project makes sense for your business.

No. Based in Caen, Charles works throughout France and internationally. He has guided clients in Switzerland, UK, USA and Israel. Everything is done via video and asynchronously — location is never an obstacle.

Each project is unique, so each quote is too. A showcase site starts around €2,000, an e-commerce around €5,000, a complete SEO strategy around €1,500/month. The first discussion is free and without obligation — we tell you clearly what is realistic with your budget.

Yes. Through Digital Cookie, Charles' training organization, more than 40 training programs are offered (WordPress, SEO, PrestaShop, Adobe suite, web marketing). OPCO-eligible, they are aimed at working professionals and companies. Over 1,000 people trained since creation.

Nova-Mind is an AI coaching SaaS platform created by Charles. It uses MCP (Model Context Protocol) architecture to provide an AI assistant with persistent memory that remembers the context of each user. Designed for web agencies and entrepreneurs, it automates repetitive tasks and saves an average of 3 hours per day.

Nova

Do you have a question?

Ask NOVA
Any questions? Any doubts? Call us at 09.77.21.66.80

You can also request an online consultation via video call

Contact us